Joining Trinity Repertory Company in 2015, Tom Parrish is responsible for providing institutional leadership for the organization, including audience and donor development and financial management. During his tenure, the organization has broken the 54-year historical sales record for Highest Grossing Production; grown ticket revenue by 26% and overall earned income by 22%; grown Annual Fund income by 23% and individual giving by 20%; reversed the decline in full-season subscriptions; deepened the relationship with Brown University and grown their investment in the program through full tuition waivers for all students; restructured the organization’s long-term debt; and eliminated a persistent $1 million structural deficit to achieve positive operating cash flow for the first time in over a decade in 2017. Parrish’s work has been recognized with the Best Practice Award for Leadership from the Initiative for Nonprofit Excellence at the Rhode Island Foundation and Providence Business News’ “Forty Under 40.” He is actively involved with the League of Resident Theatres, the management association of America’s top-tier professional regional theaters, where he has served on the Board of Directors and participated on multiple negotiating committees. He also serves on the Board of Directors for Theatre Forward, the Board of Trustees of the Greater Providence Chamber of Commerce, the Advisory Committee of the Providence Warwick Convention & Visitors Bureau, and as an Incorporator of the Providence Foundation.
Before Trinity Rep, Parrish served as Executive Director of Geva Theatre Center in Rochester, New York, where he was named to the Rochester Business Journal’s “Forty Under 40.” At Geva, he broke numerous sales records; completed the largest capital and endowment campaign in organizational history ($10.3 million raised on $10 million goal); led the complete renovation of that historic facility; grew unrestricted cash contributions by 66%; restored growth in the subscriber base of over 10,000 and achieved an 89% renewal rate; partnered with a local developer to build new artist housing; and achieved positive operating cash flow for first time since 2008 and during every year of his tenure. Prior to Geva, Parrish served as Executive Director of Merrimack Repertory Theatre (MRT) in Lowell, Massachusetts, where he eliminated the company’s accumulated deficit, stimulated audience growth and donor development, and operated the company in the black every year. While at MRT, he was named one of the Lowell Sun’s “25 Most Fascinating People” after producing MRT’s first Off-Broadway production and was designated one of the Merrimack Valley’s “Forty Under 40.” Prior to MRT, he served as Associate Managing Director and General Manager of San Diego Repertory Theatre, where he received an NAACP Theatre Award for Best Producer and was named to San Diego Metropolitan Magazine’s “Forty Under 40.” Parrish has also worked in various capacities at Arena Stage, Dallas Theater Center, The Cleveland Play House, Meadow Brook Theatre, Dobama Theater, and the Dallas Symphony Orchestra. He holds an M.B.A. and an M.A. in Arts Administration from Southern Methodist University and a B.A. in Theater Arts and Economics from Case Western Reserve University. He also attended the National Theater Institute and Commercial Theater Institute at the Eugene O’Neill Theater Center and Harvard Business School’s Strategic Initiatives in Non Profit Management, where he was an F. Steele Blackall III Fellow.
“Trinity Repertory Company has an outstanding reputation as one of the country’s finest theater companies, and I am honored and thrilled to have the opportunity to continue to build on that tradition of artistic and organizational success.”