Director of Resource Management Alyssa Smith is a seasoned finance and operations strategist who is not only passionate about employee engagement, but also leading through change. She is skilled in creating an inclusive employee experience, driving organizational transformation through effective change management, and providing strategic leadership and tactical financial execution of programs and projects.
For the past 13 years, she worked with Velocity, a global lifestyle marketing agency comprised of pioneers and practitioners of entertainment and sports sponsorship, live events, retail marketing, and enterprise/B2B engagement. Over the past five years, Smith has been a driving force in creating diversity and battling inequality in the sports industries, responsible for accelerating diversity, equity, and inclusion outcomes for underrepresented employees across the global network and carrying forward the company’s cultural and corporate vision. Over the course of her career, Smith has always strived to celebrate women who are breaking down barriers and opening opportunities for others. Smith’s passion, optimism, and drive are to improve creative spaces by making it safer, more welcoming, and equitable to people of all kinds — and ultimately, make them more successful. She prides herself on being an expert icebreaker. However, she is most proud of the amazing family she created with her husband. They currently reside in East Greenwich, RI with their four kids and three rescue dogs.