Extend your business’s reach – advertise with Trinity Rep!

In a typical year, Trinity Rep welcomes over 100,000 patrons into our theater to gather together and enjoy live performance. Our patrons arrive at the theater early, pick up a program, and read through the pages at their seat while they wait patiently for the lights to dim. Advertising in our programs is an affordable and effective way to reach our highly desirable, captive audience of affluent, educated, and adventurous New Englanders. When patrons see your company’s name in our programs, they can feel great about supporting a business that values the arts and helps sustain the theater they love. We offer a variety of flexible, highly customizable advertising packages, and we are always happy to work with you to find an advertising solution that fits your budget and meets your needs.

About Our Audience: 

Trinity Rep’s patrons are…

  • Extremely Loyal: 
    • 2/3 of our audience are season subscribers who see multiple performances each year.
    • 72% of our audience has been attending Trinity Rep for 10+ years. 
  • Highly Educated: 
    • 58% of our audience has earned a Masters degree or higher. 
  • Affluent: 
    • Over 50% of our audience has a household income exceeding $100,000. 
  • Local: 
    • 70% of our audience lives within 25 miles of Downtown Providence.

About Our Programs: 

Trinity Rep presents 5-7 theater productions each year, including the perennially reimagined A Christmas Carol – a treasured holiday tradition for many New Englanders. For each production, Trinity Rep produces a 40-50 page, magazine-style, full-color program which includes engaging behind-the-scenes features and information about the artists. The content is prepared specially for each show, and new articles are featured alongside the advertisers.

In addition to print programs made available at every performance, a digital version of each program is made available on our website. Links to the digital program are included in pre-show emails to ticket holders, which greatly increases the number of impressions for your advertisement. CLICK HERE to see a recent program.

The lifetime of your advertisement extends long beyond a show’s closing! Our digital programs remain on our website indefinitely, and many of our patrons bring their print programs home to share with family and friends and add to their collections.

Ready to learn more? 

For detailed information on our audience demographics and ad pricing, download our media kit HERE.

If you have any questions, or if you’re ready to reserve your ad space, contact Maddie Ulevich at mulevich@trinityrep.com or (401) 453-9237. 

What our advertisers have to say! 

“The team at Trinity Rep is by far one of the most organized, communicative and easy to work with in the Rhode Island market. Their presentation, attention to detail and all around work ethic provide a world class experience for all who interact with them.”

Stephen Gaskin, Director of Marketing & Operations

The Matthew J. Arruda Group of Berkshire Hathaway HomeServices